Verticals.

Having the verticals square make for classy, professional looking images. You want your homes to show their best! Nicely lit even with the coloured ceiling.

A sense of living in the home.

Photographing angles that pull the viewer into the space can help them imagine living in the home.

Great Photography can really call attention to a listing!

Although this home was a little older, it was a pleasure to photograph. It was extremely clean, nice and bright. Professionally staged by Designamove, they placed the furniture in ways that balanced and enhanced each room and then gave the finishing touches by adding splashes of colour in what was basically a one dimensional tone. With multiple offers, this home sold at more than the asking price within days of being put on the market.

Compositional Features of a Home.

This residential lobby has great elements to attract buyers. Composing an image to highlight home attributes gets attention and helps draw traffic to your listing. Vancouver Showcase Photography is experienced in making your real estate photography needs exceed your clients expectations and draw potential clients through the door.

What about space?

Even small space can be made to look bigger with the use of ultra wide angle lenses. Are you able to show an entire room in a tight situation?

Good examples of Bad Photography ... Your clients deserve better than this!

These are a few samples that I found on MLS that some Realtors seem to think best represent their image and their clients home. Chances are pretty good that the Realtors themselves took these images and if not, I certainly hope they didn't pay for them. All of these homes were listed at well over 1 million dollars, and this was what the home owner received from the Realtor for photo representation.




The broom is a nice touch! Does it really matter though when the lighting is poor and there is no attention given to squaring up verticals? Photographers are not stagers and shouldn't be expected to clean and move items throughout a home being photographed but to remove a simple item like a broom shouldn't be an issue.

Keep in mind these homes were priced at well over a million dollars. Do you think this is good dollar value for the client when they are paying at the very least, $30,000 in commission? Having professional photographic representation shows your client that you are prepared to do your very best to sell their home. Home owners are becoming more educated in what they expect and what they deserve when giving a Realtor their business. There is much at stake when it comes to selling a home quickly and for top dollar.

See the light!

The latest trend is decorating with dark colours. While white walls and ceilings reflect light around the room, dark colours absorb a great deal of light making little on camera flashes quite ineffective. Powerful strobe lighting can make all the difference in having professional looking images.

Staging and Photography?

Having your listing staged before being Professionally Photographed can make all the difference. Beautifully balanced, pleasing to the eye images will grab the attention of your potential client base. When they can imagine themselves living in the home you are presenting, the sale may not be far off. Extra touches such as staging and professional photographic lighting show your clients that you want the very best representation for them. This particular staging was done by Designamove.

Creating mood and drama.

By using time lapsed photography and layering images in Photoshop to create the perfect image, a sense of mood and drama gives the viewer a feeling of finding a peaceful, safe haven to rest his weary head after a long day of travel. From your smallest condo's to your largest projects, Vancouver Showcase Photography can help you with all of your photographic marketing needs.

Time for a new Headshot?

Keep your Headshot current. If you haven't had your Headshot taken in the last 2 or 3 years, it's probably time. A great Headshot on your business card or website can help bring you more business, just as a poor image can turn potential clients off. Your clients shouldn't walk away after your first meeting, thinking you look nothing like you do in your photograph. A solid Headshot should convey trust, professionalism and confidence. It's all about image and how you present yourself.

Presenting your Development?

Whether a Realtor or Developer, presentation of the project is important to you. Having photographs that offer potential clients an overview with the phases of construction, project layout, home design and finishes help them better understand your vision and ultimately sell your homes.

How are your verticals?

Verticals are more than just blinds. It's about having the walls and lines of the room square to create a professional looking photograph. A clean, bright image with the ability to see the view when there is one worth seeing, help to give a potential buyer a sense of what the space is really like.

How is your composition?

Great Real Estate Photographs are a commodity. They not only help to sell your clients property but show you are a professional in your field that understands that while everyone has a camera, not everyone is a photographer. Forethought that goes into composition, angle, lighting and vertical lines that are actually vertical rather than converging are all hallmarks to great Real Estate Photography. We've all seen many examples of poor images on MLS with poor lighting where you can hardly make out what you might be looking at. The clients home needs to be pictured in its best light, with thought and care.

All homes are different but do you have consistently, great photographs?

As a professional Realtor, you know image is everything. As Clients become more educated and sophisticated in what they know professional representation should include in the marketing of their home to generate top dollar, image becomes very important to them as well. Showcasing their home with professional photographs in a pleasing and inviting way, is going to create interest and draw traffic to help make the sale. The Internet is today's marketing tool and with the high percentage of Buyers scanning the web listings before they decide to look at a potential home, you the Realtor need to captivate their attention with great presentation of your listing. With the high price of homes, your Clients demand it.